Buttercup Skincare Cosmetics is an online skincare shop whose content needed a facelift. Through product testing and market research, I wrote category and product descriptions that speak to the shop's target audience and increase sales.
Skin Firming Line Category Description:
"Still waiting to see the results of your skin-firming regimen? Maybe it's time to try something new.
Buttercup's best-selling line of all-natural skin firming products revitalize from within to tone and smooth your skin. Flush out toxins and activate tissue growth to improve the health and vitality of your skin."
​
Firming Body Butter Product Description:
"Treat yourself and your skin with Buttercup's luxurious Firming Body Butter with Gotu kola and turmeric. Gotu Kola stimulates collagen production to strengthen and tighten skin tissue while turmeric increases circulation and decreases inflammation. Moisturize with our effective skin-firming body butter twice daily for smoother skin in 30 days!
For even more skin-toning benefits, use our Firming Coffee Scrub before moisturizing."
Celebrity Cake Studio's branded tagline, "Celebrate your sweet moments" served as the starting point for all of the site's content. As the content writer for this site, I distilled information gathered from the client to write concise copy. My favorite part of this site was writing the About Us page, aka, What Makes Us So Sweet:
"What Makes Us So Sweet
Celebrity Cake Studio is a family-owned and operated cake boutique. We have been baking joy into all of our artistically designed cakes and desserts for 20 years! Owners Odette D’Aniello, her sister Mary Ann Quitugua, and cousin Wallace Bolo (our “Baker Supreme”) are third-generation bakery owners who grew up in the industry and continue to love the craft of baking and cake decorating. They work with an amazing team of bakers, event planners and cake designers committed to making your special occasions memorable with beautiful and delicious desserts.
We bring a family dynamic to everything we do. We love to see our smiling staff and we encourage a spirited work environment by celebrating our employee’s birthdays, sharing a family-style meal once a week and paying attention to that work-life balance."
Website Content Writing
What makes an intuitive and elegant website? I believe it is the perfect marriage of both content and visual design. Users expect beautifully designed sites, but they require clear, well-written content. From brand stories to product descriptions, written content can be the difference between buying a pen and buying a 100% satisfaction guaranteed ink pen. Compelling content is what sets your products and services apart from the rest. Want to learn more about my process in a nutshell? Check out my Write Winning Website Copy blog post.
Evergreen Personal Injury Counsel has seen EPIC growth over the last few years working with M Agency. My role as a content writer for their new site involved researching and collaborating to develop industry-relevant content for SEO while keeping the attorney spirit human and relatable.
"Evergreen Personal Injury Counsel has brought justice and compensation to countless individuals across the state of Washington. Our attorneys provide legal services for all personal injury and wrongful death cases at the highest level. We work with diligence and compassion in the courtroom and in our community."
​
"Our legal team and our staff keep the EPIC office running smoothly in pursuit of justice. EPIC’s success is based around our shared principles regarding what is right and a shared understanding of how justice should play out. These ideals have driven us to provide each client with compassionate personal attention and high-level service."
​
​
Village Concepts encompasses more than fifteen senior housing communities in western Washington. Their site serves as a directory for all of their communities' locations, features, and amenities. I collaborated with individual community staff to write unique descriptions for each community.
"Welcome to Village Concepts of Hoquiam, Channel Point Village. Channel Point Village offers independent and assisted living in a beautiful community. We are happy to provide our residents with unique experiences such as multiple weekly outings for meals, shopping and entertainment, and on-site activities 7 days a week.
Our bi-monthly Speaker Series aims to encourage lifelong learning as well as our engaging inter-generational program with our local elementary school. Channel Point Village supports several community organizations, including our local senior centers, the YMCA’s Youth Impact Center, and the Green Lantern lunch program, with a number of fundraisers like our annual Bikini Car Wash and Chowder Bowl Friday lunch special."
​
​